MetLife Webinar: Building Marketing Muscle – Insurance Marketing for Disability Insurance and Beyond
April 14, 2015 @ 2:00 pm - 3:00 pm
Free
April 14, 2015
2:00-3:00 PM EST
Marketing any insurance product comes with its own unique challenges and opportunities, and disability insurance is no exception. At the same time, universal marketing principles can provide guidance and inform best practices, and applying these principles can pay dividends in terms of results. Join us for a webinar and see how these general principles can be applied to the world of income protection.
This program will touch on a range of marketing-related subjects, including how to:
Apply basic tenets of marketing to your insurance business
Build and leverage an effective email marketing program
Create a positive user experience through web design
Use research-backed language to overcome common obstacles and objections
Utilize marketing metrics to inform your business decisions
2:00-3:00 PM EST
Details